Digital platforms have unquestionably contributed to radically transforming not only the world of communication and the relationship between consumers and brands, but also the institutional dynamics and the relationship between citizens and politics.
Social networks and the web in general are increasingly becoming the place where politics measures consensus and voters express their positions by participating in the political debate. The web has become the democratic place par excellence, the place where people learn, listen, express themselves and judge, orienting politics and consumption.
The use of social media is therefore an essential activity in the strategies of persuasion of the public decision makers and institutions.
Moreover, digital instruments, thanks to their intrinsically measurable nature, allow the monitoring and analysis in real time of the fundamental metrics for processing decisions and strategic plans based on data (so-called data driven). For these monitoring activities and sentiment analysis UTOPIA has developed specific algorithms and artificial intelligence platforms.