UTOPIA helps firms in communicating with institutions in order to address strategic messages for the corporate image of the brand, such as: its identity, its founding principles, its policy and forthcoming projects.

It is a communication task which aims to build strategic consensus in order to best allocate the brand into the institutional framework.

This way of communication, which is achieved also through coalition building strategies, is helpful for a better image of the firm and a better perception of it in the reference addressees.