has a network of contacts with journalists from the major national and regional headlines. She organizes, on behalf of the customer, relationship-building meetings to create or maintain a favourable climate that supports the company’s reputations as well as promotes business and strategies regardless of the news.
organizes press conferences, press briefings and press tours for the customer, supporting him from the birth to the completion of a project through the promotion of the initiatives to the press.
Sometimes it may be important to combine the classic communication activities with a balanced advertising planning, resulting in a positive return in terms of the client’s image and relationship with the media.
Spin doctoring, formation, media training and ghostwriting
In order to improve the interaction with the public, media and institutions, UTOPIA
organizes media training courses for the company’s spokesperson with the support of Italian academics and experts in communication and news management.